The Brian Wright Show

CoHost Series: The Power of Professional Image and the Impact it has on Sales & Revenue w/ Dr. Bryn Cooper

Send us a textFree Consultation: https://calendly.com/stephanie-npg/30min-1?month=2025-03Book Brian Wright: https://newpatientgroup.com/book-brian-wright/Iconic Events: https://newpatientgroup.com/npg-iconic/Live Bootcamps: https://newpatientgroup.com/ortho-bootcamps/#bootcamp-overviewIn today's fast-paced world of business, the importance of a professional image cannot be overstated, yet many business owners overlook it. This podcast episode explores the connection between personal presentation and the success of a business, drawing on relatable anecdotes and real-life examples. The discussion stems from an amusing incident involving a coffee lid, which serves as a metaphor for the inexplicable challenges we face when we are too close to a situation to see its obvious resolution. The underlying message here is clear: businesses often become fixated on intricate problems while ignoring straightforward solutions that may be staring them right in the face.Throughout the conversation, the hosts emphasize that just as two grown men struggled to put a lid on a coffee mug, professionals often fail to recognize simple issues that compromise their effectiveness and credibility. As we continue our exploration, it becomes apparent that examining one's professional image is crucial across various industries. Businesses from hospitality to healthcare must maintain a favorable impression. For instance, how can a plastic surgeon expect clients to trust them if they themselves do not embody the care and precision they promise?There is significant power in aligning personal and professional credibility. The episode also dives into the world of orthodontics, spotlighting the irony of orthodontists potentially having crooked teeth. This paradox highlights how perception can greatly influence decision-making and sales. If patients see that their provider has not addressed their own dental issues, they might question the quality of care they would receive, thereby impacting the provider’s credibility and business success.The episode further discusses a major rebranding announcement, shifting from the New Patient Group to The Brian Wright Show. The rebranding aims to appeal to a broader audience, demonstrating the need for businesses to adapt and innovate continually. The hosts clarify that this transformation does not signify a departure from their core values but rather an expansion of their reach to serve various entrepreneurial sectors.This podcast episode serves as a powerful reminder to all business owners: Sometimes, the most straightforward solutions can have the most staggering impacts. The episode urges listeners to take a step back, assess their professional image, and reflect on how it influences customer perceptions and sales. The need for clarity in communication and self-presentation is paramount, as these elements can either hinder or enhance business growth. As we conclude our discussion, listeners are encouraged to embrace change and actively look for improvements, thereby ensuring they remain competitive in an ever-evolving market.Why Us? https://newpatientgroup.com/According to Dental Economics, conversion in Dentistry has dipped to 32%. That same study done in Orthodontics shows a dip into the high 40% for conversion. Conversion for all other specialties has crashed as well. Facts are the consumer has changed and is always changing. This course targets those changes and teaches you advanced skill-sets that will grow your practice and save you t

Part 2 - Navigating Peer Influence: How your Clinical Peers are Sabotaging your Success

Send us a textClick here - Take Action & Join the New Patient Group MasterMind. Schedule a Free Consultation Today to Learn More! This episode explores how listening to clinical peers can unintentionally sabotage your success. It emphasizes the need for transparency in mentorship and the importance of seeking diverse expertise beyond your immediate professional bubble.• The importance of choosing mentors carefully• Recognizing that clinical speakers may present an unrealistic image• The need for honest discussions about challenges faced in practice• Valuing insights from outside of your industry for balanced guidance• Defining a true expert as someone who shares both successes and struggles• Reevaluating the advice one follows based on personal business goals• Encouraging critical thinking when consuming mentorship advice• The impact of industry trends on individualized practices• Promoting an authentic approach to professional growth• A call to actively seek mentorship that aligns with one's personal visionNew Patient Group - The Employee & Patient Experience Co. Learn Advanced and Cutting Edge Skill Sets Used by the Finest People Businesses in the World, such as the Ritz Carlton and more. We are experts in the following areas and found a niche in orthodontics, dentistry and other healthcare professions years ago. We teach this expertise to enhance every interaction your team has with people you want to become patients or those who already are patients. - Leadership- Sales - Hospitality- Consumer Psychology- Verbiage- Presentation- Communication- Much More The result of the above mentioned skill-sets is a much improved culture, new patients, treatment conversion, efficiency, profitability, treatment starts, revenue, patient referrals, patient compliance and more. 

Digitalizing, Immersing & Transforming Exam Rooms for Increased Conversions, Starts & Revenue

Send us a textClick here - Take Action & Join the New Patient Group MasterMind. Schedule a Free Consultation Today to Learn More! Digitalizing, Immersing & Transforming your Exam Room for Increased Conversions, Starts & Revenue! Welcome to another edition of the New Patient Group Podcast with our Founder & CEO, Brian Wright. The go to voice for the biggest names in Dentistry, Orthodontics and beyond for practices wanting to dominate the new economy. This podcast episode explores the critical importance of creating immersive patient experiences in healthcare settings. By rethinking the aesthetics and functionality of exam rooms and viewing expenditures as investments, practices can significantly enhance patient engagement and conversion rates.• The significance of an immersive experience in healthcare• Outdated exam room setups reduce patient engagement• Viewing expenses as investments rather than costs• Modern furniture and technology enhance patient interactions• Staff training on presentation skills can improve conversions• The value of mastermind groups for collaborative improvement• Aligning healthcare practices with hospitality principlesNew Patient Group - The Employee & Patient Experience Co. Learn Advanced and Cutting Edge Skill Sets Used by the Finest People Businesses in the World, such as the Ritz Carlton and more. We are experts in the following areas and found a niche in orthodontics, dentistry and other healthcare professions years ago. We teach this expertise to enhance every interaction your team has with people you want to become patients or those who already are patients. - Leadership- Sales - Hospitality- Consumer Psychology- Verbiage- Presentation- Communication- Much More The result of the above mentioned skill-sets is a much improved culture, new patients, treatment conversion, efficiency, profitability, treatment starts, revenue, patient referrals, patient compliance and more. Job Descriptions that will Benefit from this On-Site Workshop:- Clinical Assistants - Concierges- Doctors - Front Desk- Receptionists- Treatment Coordinators- And More!This episode emphasizes the critical need for denta practices, orthodontic practices and more to invest in creating immersive and modern patient environments that enhance engagement and conversion rates. We discuss ways to align aesthetics with technology, transforming outdated spaces into welcoming, inviting areas that foster trust and excitement around treatment options.• Exploring the disconnect between waiting rooms and exam rooms• The importance of aligning aesthetics with patient experience• Rethinking costs as investments for better practice outcomes• The role of modern technology in engaging patients• Strategies for improving the overall patient journey• Encouraging a shift towards a hospitality-focused mindset• Actionable recommendations for practice design improvements• The impact of examining furniture choices on patient comfort• Discussing the shortcomings of traditional scheduling templates• Urging participation in the mastermind group for ongoing growth

Double your New Patients Overnight (w/out Advertising) by Mastering this One Skill

Send us a textClick here - Take Action & Join the New Patient Group MasterMind. Schedule a Free Consultation Today to Learn More! New Patient Group - The Employee & Patient Experience Co. Learn Advanced and Cutting Edge Skill Sets Used by the Finest People Businesses in the World, such as the Ritz Carlton and more. We are experts in the following areas and found a niche in orthodontics, dentistry and other healthcare professions years ago. We teach this expertise to enhance every interaction your team has with people you want to become patients or those who already are patients. - Leadership- Sales - Hospitality- Consumer Psychology- Verbiage- Presentation- Communication- Much More The result of the above mentioned skill-sets is a much improved culture, new patients, treatment conversion, efficiency, profitability, treatment starts, revenue, patient referrals, patient compliance and more. Job Descriptions that will Benefit from this On-Site Workshop:- Clinical Assistants - Concierges- Doctors - Front Desk- Receptionists- Treatment Coordinators-- And More!

Welcome to 2025 - The Year you Reimagined Growth & Redefined your Success w/ Dr. Bob Skopek

Send us a textClick here to learn more and join our Clinical, Business and Life MasterMind Group. Work closely with the most forward thinking doctors in healthcare and our Founder & CEO, Brian Wright. Click here to choose your day and time to meet with us online to help you create a plan of success.Book Suggestion: Tim Ferris - The Four Hour Work WeekWelcome to 2025! Watch our Founder & CEO get the year kicked off with long time New Patient Group and WrightChat customer, Dr. Bob Skopek. This episode encourages listeners to redefine their understanding of growth, focusing on efficiency and quality rather than volume. Key topics include tracking important metrics, identifying personal financial goals, seeking mentorship, and pursuing continuous education to enhance business practices for a healthier work-life balance.• Reimagining growth as working smarter, not harder• Understanding your personal magic number for financial freedom• Importance of tracking earnings per hour rather than just volume• Differences between being a business owner and an entrepreneur• Benefits of outsourcing non-essential tasks for increased efficiency• Importance of mentorship in developing professional skills• Role of ongoing education in staying effective and current in the fieldWhat if you could redefine success by working smarter, not harder? Our latest episode promises to transform your approach to business as we explore the flourishing possibilities of 2025, a year brimming with innovation and resilience. Discover how the entrepreneurial mindset and strategic efficiency can outshine traditional growth metrics and help you thrive even when the economy takes a downturn. We unpack the pitfalls of conventional advertising and shine a light on internal business inefficiencies, as we embark on a journey of continuous evolution, buoyed by the new season's transformative spirit.Join us as we venture beyond mere numbers to redefine entrepreneurial success. The conversation pivots to exploring how fewer working days and heightened hourly productivity can lead to unprecedented growth, both personally and professionally. We unravel the intricate tapestry of key performance indicators, the nuances between being a business owner and an entrepreneur, and the critical concept of your "magic number"—all essential components in maximizing earnings while living your ideal life. This isn't just about financial success; it's about reclaiming time for what truly matters.Our exploration doesn't stop there. We cast the spotlight on the orthodontic industry, underlining the pivotal role of mentorship and continuous education in shaping the future of young orthodontists. With insights from industry experts like Jeremy Emanuele, we delve into the creation of a legacy Dental Service Organization focused on clear aligner orthodontists. Through this narrative, we underscore the importance of long-term vision, strategic decision-making, and embracing a collaborative mindset to navigate the complexities of modern orthodontic practice. Prepare to be inspired as we reveal how diverse mentorship and strategic innovation can redefine success in any field. 

Three Essentials to Revolutionize your Practice in 2025 and Beyond - The Final Episode of Season 7!

Send us a textTransform your Practice in 2025 - Schedule a Consultation Today!Bring Brian Wright to your Practice and Get 2025 Kicked off with a Bang! What if transforming your healthcare practice into a hospitality-driven business could set you apart from your competitors? This episode of the New Patient Group Podcast delves into the heart of this question, sharing insights from a serendipitous conversation with a former Invisalign patient. Discover the power of hospitality, convenience, and affordability in revolutionizing your practice. By drawing parallels with industries renowned for exceptional customer experience, such as airlines and Amazon, we explore how practices can prioritize these factors to create an outstanding customer journey.The art of hospitality goes beyond being nice—it's about mastering advanced skills in communication, leadership, and culture to elevate the overall experience of your patients. We discuss how embracing convenience through innovations like virtual consultations can meet modern consumer expectations, while also emphasizing the importance of creating a welcoming ambiance to enhance perceived value. Shifting your focus from traditional healthcare practices to a more hospitality-centric approach could lead to increased patient satisfaction, referrals, and business growth.Financial flexibility can be a game-changer for both your practice and your patients. Explore strategies that make luxury services more accessible, such as offering extended payment plans to attract a broader customer base. Understand the balance of risk and reward in these decisions, as well as the impact an inviting environment can have on justifying premium pricing. As we conclude Season 7, we encourage self-reflection on your practice's strengths and areas for improvement. With gratitude for your support, we look forward to returning stronger in Season 8, ready to tackle the holiday season and beyond with renewed vigor and insights.New Patient Group - The Employee & Patient Experience Co.A company designed to help orthodontists, dentists and other types of Doctors create a practice that dominates the new economy. Learn Advanced and Cutting Edge Skill Sets Used by the Finest People Businesses in the World, such as the Ritz Carlton and other famous Companies:  - Leadership- Sales Fundamentals- Hospitality- Consumer Psychology- Verbiage- Presentation- Many More Learn How to Apply the Skill Sets Above to each of the following:- Existing Patient Experience- New Patient Experience- New Patient Phone Call- Existing Patient Phone Call- Digital Workflow- Treatment Coordinator Exam- Doctor Exam- Financial Presentation- Pending Treatment FollowUp- Handling and Overcoming Objections - Trust & Communication Transfers - Digital Marketing- Patient Compliance- Clinical Assistant Chair Side Conversations- Clinical Assistant Conversation with Parents - Remote Monitoring (If, applicable) - Clear Aligner Starts and Profitability (If, applicable)What to Expect from Implementing the Above Skill Sets:- Improve Leadership and Culture- Improve Mindset and Motivation- Improve Employee Experience- Improve Patient Experience- Improve Patient Compliance- Increase Treatment Conversion- Increase Production - Increase Cash Flow- Increase Patient Referrals- Increase New Patients- Improve Efficiency- Improve Time Management - Improved Digital Marketing Presence- Improved Brand Awareness - Reduce New Patient No Shows- Reduce Existing

How the Science of Mutualism and Cognitive Training can Revolutionize your Life, Career and Business

Send us a textSchedule an Online Consultation Book Recommendation that Brian Mentions in this Episode - What to Say When You Talk to YourselfUnlock the secrets to transforming your medical practice with strategies that prioritize vision over mission and employee and customer experiences over mere services. Discover how forward-thinking doctors can elevate their practices by blending clinical excellence with superior non-clinical interactions, allowing growth without the heavy burden of advertising. From our recent New Patient Group iconic event, we've seen firsthand how treatment coordinators can evolve into exceptional leaders and professionals.Explore the profound impact of group accountability and mutuality in clinical practices, where communication, presentation, and hospitality take center stage. By fostering an environment of like-minded individuals who challenge the norm, we’re paving the way for both clinical and business success. Dive into the importance of personal well-being and cognitive training, drawing parallels to personal fitness, to enhance leadership and visionary roles within the healthcare industry.Venture into the strategic use of loans and cognitive training in business, where leveraging debt smartly can lead to wealth generation. This episode emphasizes the power of repetition and experiential learning to maintain and enhance organizational culture. Reflect on our successful treatment coordinator gathering and gear up for future opportunities like the Align Summit. As the year draws to a close, we extend heartfelt gratitude to our ever-growing community and wish everyone a joyous holiday season.New Patient Group - The Employee & Patient Experience Co.A company designed to help orthodontists, dentists and other types of Doctors create a practice that dominates the new economy. Learn Advanced and Cutting Edge Skill Sets Used by the Finest People Businesses in the World, such as the Ritz Carlton and other famous Companies:  - Leadership- Sales Fundamentals- Hospitality- Consumer Psychology- Verbiage- Presentation- Many More Learn How to Apply the Skill Sets Above to each of the following:- Existing Patient Experience- New Patient Experience- New Patient Phone Call- Existing Patient Phone Call- Digital Workflow- Treatment Coordinator Exam- Doctor Exam- Financial Presentation- Pending Treatment FollowUp- Handling and Overcoming Objections - Trust & Communication Transfers - Digital Marketing- Patient Compliance- Clinical Assistant Chair Side Conversations- Clinical Assistant Conversation with Parents - Remote Monitoring (If, applicable) - Clear Aligner Starts and Profitability (If, applicable)What to Expect from Implementing the Above Skill Sets:- Improve Leadership and Culture- Improve Mindset and Motivation- Improve Employee Experience- Improve Patient Experience- Improve Patient Compliance- Increase Treatment Conversion- Increase Production - Increase Cash Flow- Increase Patient Referrals- Increase New Patients- Improve Efficiency- Improve Time Management - Improved Digital Marketing Presence- Improved Brand Awareness - Reduce New Patient No Shows- Reduce Existing Patient No Shows- Reduce Headaches, Stress and Chaos- Reduce Advertising Costs- Reduce Patient Non-Compliance- Reduce Unnecessary Appointments Caused by Non-ComplianceJob Descriptions that will Benefit from this On-Site Workshop:- Clinical Assistants - Concierges- Doctors - Front Desk- Receptionists- Treatment Coord

Part 1 - How your Clinical Pursuit of Perfection is Sabotaging your Business Success

Send us a textSchedule an Online Consultation Make sure and come see Brian on stage at the upcoming Invisalign Summit! About your Host:“Brian Wright is a combination of Marcus Lemonis from the Profit and the entire Shark Tank Team. You must partner your practice with his companies.”Dr. Staci Frankowitz - Orthodontist We tackle the crucial question: How can we align treatment plans with what patients truly value? Hear a compelling case study where flexibility and patient-centered care took center stage, leading to a successful outcome without the need for jaw surgery. Learn how tools like the iTero scanner can transform patient engagement and conversion rates. We wrap up with a focus on the importance of education and choice in treatment planning, ensuring that patient desires and lifestyle needs guide every decision. Join the conversation and revolutionize your approach to orthodontic practice.New Patient Group - The Employee & Patient Experience Co.Learn Advanced and Cutting Edge Skill Sets Used by the Finest People Businesses in the World, such as the Ritz Carlton and other famous Companies:  - Leadership- Sales Fundamentals- Hospitality- Consumer Psychology- Verbiage- PresentationLearn How to Apply the Skill Sets Above to each of the following:- Existing Patient Experience- New Patient Experience- New Patient Phone Call- Existing Patient Phone Call- Digital Workflow- Treatment Coordinator Exam- Doctor Exam- Financial Presentation- Pending Treatment FollowUp- Handling and Overcoming Objections - Trust & Communication Transfers - Digital Marketing- Patient Compliance- Clinical Assistant Chair Side Conversations- Clinical Assistant Conversation with Parents - Remote Monitoring (If, applicable) - Clear Aligner Starts and Profitability (If, applicable)What to Expect from Implementing the Above Skill Sets:- Improve Leadership and Culture- Improve Mindset and Motivation- Improve Employee Experience- Improve Patient Experience- Improve Patient Compliance- Increase Treatment Conversion- Increase Production - Increase Cash Flow- Increase Patient Referrals- Increase New Patients- Improve Efficiency- Improve Time Management - Improved Digital Marketing Presence- Improved Brand Awareness - Reduce New Patient No Shows- Reduce Existing Patient No Shows- Reduce Headaches, Stress and Chaos- Reduce Advertising Costs- Reduce Patient Non-Compliance- Reduce Unnecessary Appointments Caused by Non-ComplianceJob Descriptions that will Benefit from this On-Site Workshop:- Clinical Assistants - Concierges- Doctors - Front Desk- Receptionists- Treatment CoordinatorsWe tackle the crucial question: How can we align treatment plans with what patients truly value? Hear a compelling case study where flexibility and patient-centered care took center stage, leading to a successful outcome without the need for jaw surgery. Learn how tools like the iTero scanner can transform patient engagement and conversion rates. We wrap up with a focus on the importance of education and choice in treatment planning, ensuring that patient desires and lifestyle needs guide every decision. Join the conversation and revolutionize your approach to orthodontic practice.

The Recipe of Building High-Trust, High-Performing Teams w/ Guests Dr. Jep Paschal and Office Manager, Lisa Torino

Send us a textClick here to receive the Navy Seals Trust vs. Performance for Free.Enter code "Trust" at checkout to access the above for free.Unlock the secrets to creating a powerhouse team in your healthcare practice with insights from Dr. Jep Paschal and office manager Lisa Tarino. They share their expertise on the pivotal role of trust in building high-performing teams, underscoring the necessity of hiring individuals you can depend on and letting go of those you can't. Learn how adopting a growth mindset, engaging in role-playing, and committing to continuous personal and professional development can transform your leadership and inspire your team to reach new heights.Join us for a lively Fireside Chat, where we delve into the dynamics of effective team management with Lisa and Dr. Paschal, two stalwarts of the orthodontic industry. Relive humorous and insightful moments from past episodes with guest speakers like Dr. Bob Skopak and Dr. Mark Olson while gaining practical advice on fostering a supportive and cohesive work culture. Discover how exceptional office management skills and memorable team experiences can cultivate trust and drive team success.Explore the profound impact of company culture and leadership through contrasting real-life experiences shared by Christina, highlighting the difference between a supportive, cohesive team environment and a toxic workplace. The episode emphasizes the critical role of leadership in building high-trust teams, managing HR challenges, and creating an empathetic, patient-centric environment. Gain valuable strategies for delegating tasks, fostering coachability, and turning feedback into growth opportunities, ensuring your practice thrives even in challenging economic times.

Good Christina vs. Bad Christina - How the Culture you Create will Determine the Employee Performance you Receive

Send us a textClick here to learn more about and register for the event that made all others obsoleteClick here to Schedule a Business Consultation so We can Transform your Practice:About your Host:About your Host:“Brian Wright is a combination of Marcus Lemonis from the Profit and the entire Shark Tank Team. You must partner your practice with his companies.”Dr. Staci Frankowitz - Orthodontist Brian Wright, known as the “Tony Robbins” of Dentistry and Orthodontics, brings a game changing approach that transforms employee and patient experiences. His forward-thinking approach skyrockets culture, efficiency, new patients, starts, revenue, and compliance, while decreasing chaos, stress and advertising costs. Mr. Wright is the Founder & CEO of New Patient Group and Founder & Managing Partner of WrightChat. He is the host of the New Patient Group Podcast and faculty for AlignTechnology. He is also a trusted speaker for many other respected companies in and outside of healthcare. Some fun facts about Mr. Wright. He is a husband and father of two. He was an umpire in professional baseball and still teaches college and high school umpires across the nation. His wife was a professional dancer for the Houston Rockets and the Houston Texans. His grandfather, Robert Kessler was on the Wheatie's Box for inventing the running jump in basketball. Today's Episode.What if creating a positive work environment could transform your practice's success? This episode of the New Patient Group Podcast offers a heartwarming and insightful story about Christina, an exemplary employee who flourishes in her dental practice due to exceptional leadership and a supportive atmosphere. Listen as Brian Wright, our host, shares his conversation with Christina and her office manager, uncovering the key elements that make Christina love her job and consistently go above and beyond.Discover the powerful strategies that can elevate your practice by fostering a collaborative and encouraging environment. Through Christina's journey, Brian highlights the significant impact of valuing employees and providing the tools they need to succeed. This episode is packed with actionable insights for doctors and practice managers determined to enhance team performance and patient care while creating a workplace culture that retains top talent and drives productivity. Join us for these essential lessons to help take your practice to new heights.New Patient Group - The Employee & Patient Experience Co.Learn Advanced and Cutting Edge Skill Sets Used by the Finest People Businesses in the World, such as the Ritz Carlton and other famous Companies:  - Leadership- Sales Fundamentals- Hospitality- Consumer Psychology- Verbiage- PresentationLearn How to Apply the Skill Sets Above to each of the following:- Existing Patient Experience- New Patient Experience- New Patient Phone Call- Existing Patient Phone Call- Digital Workflow- Treatment Coordinator Exam- Doctor Exam- Financial Presentation- Pending Treatment FollowUp- Handling and Overcoming Objections - Trust & Communication Transfers - Digital Marketing- Patient Compliance- Clinical Assistant Chair Side Conversations- Clinical Assistant Conversation with Parents - Remote Monitoring (If, applicable) - Clear Aligner Starts and Profitability (If, applicable)What to Expect from Implementing the Above Skill Sets:- Improve Leadership and Culture- Improve Mindset and Motivation- Improve Employee Experience- Improve Patient Experienc